Your product works.
Your messaging doesn't.

I help seed-stage B2B SaaS founders fix the gap between what their product does and how the world hears it.

When your homepage, sales pitch, and investor deck each tell a different story, deals stall, fundraises drag, and good buyers walk away confused.

I rewrite how you describe your product so the next prospect, investor, or hire understands it on the first read.

No pitch. Either I can help, or I'll tell you who can.

How it works

1. Intro call (20 min). We look at your current homepage and pitch. I tell you whether I see a messaging problem worth solving.
2. Audit and customer interviews (1 week). I review your materials and talk to 2–3 of your customers to find the gap between how you describe the product and how they describe it.
3. New positioning and rewritten copy (2 weeks). You get a clear positioning statement, the rewritten homepage hero, and a short Loom explaining the thinking.

About

I'm Myasnik Avetisyan, a B2B SaaS product marketer working across positioning, sales enablement, and partner-facing content for 100+ operator partners at a major platform company in Europe. I also bring close exposure to the early-stage startup world — I've advised founders informally and watched the patterns that separate startups that find product-market fit from those that don't.

I work in English and Russian. Currently taking 2–3 client engagements at a time alongside my full-time role.

Who this is for

Seed-stage B2B SaaS companies (typically $20k–$200k MRR, 10–50 customers) where the product is real and customers are happy — but every channel tells a different story about what you actually sell.

Not a fit for pre-PMF startups, consumer apps, marketplaces, or agencies looking for general copywriting.